Style Birmingham

Bullring stunned shoppers today with a unique spectacle to let them know that The Show is coming to town this September.
A contortionist shocked shoppers by appearing from an abandoned trunk on Bullring’s mall, whilst a master of ceremonies took to the floor to tell shoppers exactly what they can expect. Handing out flyers with her feet, the contortionist wowed visitors to the mall with her extraordinary routine. The performance came as Bullring announced that The Show would be coming to Bullring this September 24th-26th as part of Style Birmingham Live.

Drama, theatre and fashion will come together as Bullring’s magazine, Browse: Bullring, is brought to life in front of an audience during 11 shows across three days. Human statues and performers will join an octet of models on the live set to reveal the looks of AW10.
The Show tells a story of the key trends for the forthcoming season as well as showing audiences the most important colours for of AW10 which take their inspiration from the ‘fruits of the forest’.  A narrator will take onlookers on a voyage through each page of the Browse: Bullring magazine, which acts as a personal guide to The Show.  The models will really stand out with their dramatic make-up and high-impact hair as created by The Body Shop and Regis at Debenhams.

Style Birmingham Live ticket holders will be able to take a seat alongside the stage or opt for a spectacular viewing point on one of Bullring’s balconies overlooking The Show’s location in Lower West Mall.  Other visitors can take their position above the stage on the balconies and prepare to be wowed.
Between now and The Show, which takes place between 24th and 26th September, visitors can read about the trends that will work the runway during The Show, see backstage footage taken behind the scenes at the Browse: Bullring magazine photo shoot and get the opportunity to win a pair of front row tickets or a £250 shopping at Reiss or River Island.

www.browsebullring.co.uk/theshow