I guess it comes as no suprise that if Pearl Lowe is designing a high street collection, then her model/It Girl daughter Daisy would be the face of the campaign. So well done to value retailer Peacocks which has scored quite a coup by securing two of fashion’s biggest names for its Christmas campaign … cheers all round.

Mum Pearl has created the new Christmas range, available in sizes 8-16, which will feature five party dresses priced between £35 and £40. Oozing festive glamour, they will be available from the Pallasades store from Monday November 2 (our advice, get in quick!).

She describes the collection as ‘retro glamour’. “I’ve taken inspiration from the things I love – classic vintage shapes, intricate detail, lace, and wonderful textiles. It was important from the start that my designs were accessible and everything is under £40.”

Looking as gorgeous as ever, Daisy added: “Ever since I was little I’ve dressed up in my mum’s clothes. She’s my style icon and her new designs capture her spirit and style.”