Style Birmingham

With the inevitable size zero model debate at LFW in the headlines following Mark Fast’s show , when the stylist caused controversy yet again by using a size 14 model.

Now Pavilions shopping centre is backing the stylist and showing their support for curvy girls by using a ‘plus size’ model in their new Spring/Summer fashion shoot.

Size 14+ Lucy Shropshall from Worcester will feature in Pavilions’ new campaign, showcasing the latest trends from Monsoon, Marks & Spencer, Evans, LK Bennett, Hobbs and Azendi.

Lucy, 27, used to adorn the catwalks of uber designers such as Vivienne Westwood and was trained by Jay Alexander of America’s Next Top Model before developing curves and becoming a plus size model.

She said:
“I became a catwalk model when I was 14 and by the time I was 18 my figure had ‘filled out’. While the job was exciting, I saw lots of friends starve themselves to stay in the industry and I quickly realised that life wasn’t for me. I never diet and I love my curves, and luckily clients like Pavilions do too!”

Pavilions’ Marketing Manager, Sarah Jenkinson, said, “our customers are women with real figures and we feel it’s important to reflect a healthy body image in our fashion shoots. Given that our retailers provide fashions for everyone, it’s only fitting that our latest Pavilions fashion shoot represents beauty in all shapes and sizes.”

Lucy’s campaign will hit magazines from March/April.