One of the most eagerly-anticipated events in Birmingham’s style calendar, the Harvey Nichols Fashion Show returns next month and will highlight a host of new collections that have been introduced at the luxury store.

First launched five years ago, the shows have established the award-winning store at the very forefront of style in the region – and SS10 will be no different.

Over the past few weeks brand new lines – many exclusive to Birmingham – have been introduced, including Markus Lupfer, Polo Ralph Lauren, Wildfox, Elizabeth & James, Paul & Joe Sister and Amanda Wakeley. These will be showcased on the catwalk alongside designer favourites from Gucci, Dolce & Gabbana and Roberto Cavalli.

The Fashion Show will be staged at the Mailbox store on Tuesday March 2, with a Champagne reception from 6.30pm. Tickets cost £15 and include a luxury goody bag and the chance for some after-show retail therapy.

“Since our first fashion show five years ago, we have attracted hundreds of fashionistas, VIPs, celebrities and sporting stars to ensure the most fashionable front row in the region,” explains Kevin Breese, general manager of Harvey Nichols Birmingham.

“This season, the event is the perfect way to introduce our customers to a new range of fantastic labels that we have welcomed to the store in recent weeks. I’m sure they will be impressed with our even wider selection of must-have brands.”

Tickets are available from Harvey Nichols Personal Shopping department on 0121 616 6008. A word of warning though – get in quick if you want a seat, tickets really do sell out in a matter of days.