Style Birmingham

Bringing a touch of the French Provence to the Pavilions, luxury French natural beauty brand, L’Occitane has launched a new boutique in Birmingham. Joining existing exclusive brands, including LK Bennett, Hobbs and Azendi, the new store is on Level 3 of the High Street centre.

L’Occitane is renowned for offering a range of sumptuous natural beauty products for women and men which incorporate sun-drenched Mediterranean ingredients. For more than 30 years, the company has used traditional Provencal techniques to develop its rather yummy smelling collections.

“It’s fantastic news that L’Occitane has opened one of its very few dedicated stand-alone stores here,” said Pavilions Marketing Manager, Sarah Jenkinson. “The brand is a perfect fit with our existing retailers attracting affluent female shoppers, and demonstrates how Pavilions has ridden out the worst of the recession.

“This is an important step in the right direction and we are also in talks with other premium retailers and hope to be in a position to announce more store openings very soon, all of which will further strengthen our offer.”