29/01 2010

LK BENNETT TO OPEN NEW CITY STORE

LKBBluewater02Elegant fashion brand LK Bennett has underlined its commitment to Birmingham by opening its second store in the city this spring.

A grown-up fashionista’s favourite, the renowned womenswear company will launch its stylish new boutique at the Mailbox. Work will start next month on the new fit and will incorporate the latest design concepts to give the shop a decidedly feminine look. It will be the second LK Bennett store in Birmingham, with the first launched in the Pavilions.

Founded in 1990, LK Bennett has established itself at the forefront of fashion, offering sophisticated a collection of shoes, bags and womenswear.

The news means it will be the thrid new arrival at the luxury shopping mall since the end of October, following hots on the heels of trend-setting All Saints and craft retailer Papeterie. In addition, French restaurant Côte has plans to open a unit there soon, too.

“We welcome the opening of the new, very popular LK Bennett store which will compliment our existing womenswear offer at The Mailbox,” explains Mailbox Retail and Marketing Director, Natalie Strachan. “The brand has strong appeal value to our customers and will have a positive effect on the overall trade here.”

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