Style Birmingham

Last night, the historic Great Western Arcade created a backdrop for a fabulous fashion show to celebrate the best of the city’s independent stores.

Beautifully decorated with fresh flowers from Petals of Piccadilly and Margaret Tregoning were accompanied by sensual purple lighting to create a fantastic setting for the show. Guests were treated to delicious nibbles courtesy of Choucholate Chocolateire and Mr Simms Olde Sweet Shop, and champagne from Harvey Nichols.

ITV Central presenter Lucy Kite was the glamorous host for the evening and guests took their seats to the sound of the Birmingham Conservatoire.

After a speech by independent retailer Helen Hulston, the Independents Champion for Retail Birmingham, the fashion spectacle began.

Unique fashion retailer Disorder opened the show with an edgy collection of their signature fashion style, which has been championed by retail expert Mary Portas and Vogue Magazine.

Guest enjoyed an enviable display of independent retailer talent with collections from fashion stores including Uber, located in the Burlington Arcade, Bullring-based Sonique and top retailer Metsuki. All of the models gorgeous footwear was provided by Sims Footwear and Silk Step.

Independent fashion store Briena, which has been based at Great Western Arcade for over thirty years, joined its fellow arcade retailer Eve, to display their stunning collections.

The models were all styled by Benjamin Ryan hairdressers based at the Great Western Arcade with their beautiful make-up done by Bobbi Brown at House of Fraser.