24/01 2012

DAVID BECKHAM BODYWEAR FOR H&M

We are more than a little bit excited to announce that David Beckham is finally launching his debut Bodywear collection for H&M! This first collection introduces nine underwear styles for men, designed by David’s in-house team and sold exclusively at H&M stores and online from 2 February.

Boxer Briefs  – £9.99

The focus of the collection is on fit, function, comfort and design, avoiding overt branding to present a range of new classics, comprising four underpant styles – briefs, trunks, boxer briefs and woven boxers; three tops – David’s perfect T-shirt, vest and Henley; and then two bodywear styles – pyjama bottoms, and also long johns, the secret favourite undergarment of many men in the colder months. Cotton is used throughout, with the right elastane in the briefs, trunks, T-shirt and vest to still have a soft feel. Cotton waffle is used in the Henley and long-john, and a special finish on the 100% cotton pyjamas to ensure they retain their shape.

Briefs – £7.99

The collection is a first in a long- term partnership with H&M, which will seasonally develop with new styles, new fabrics and new patterns which will all follow the quality-focused blueprint of David’s new classics. We can’t wait to see the next!

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