24/01 2012
DAVID BECKHAM BODYWEAR FOR H&M
We are more than a little bit excited to announce that David Beckham is finally launching his debut Bodywear collection for H&M! This first collection introduces nine underwear styles for men, designed by David’s in-house team and sold exclusively at H&M stores and online from 2 February.
Boxer Briefs – £9.99
The focus of the collection is on fit, function, comfort and design, avoiding overt branding to present a range of new classics, comprising four underpant styles – briefs, trunks, boxer briefs and woven boxers; three tops – David’s perfect T-shirt, vest and Henley; and then two bodywear styles – pyjama bottoms, and also long johns, the secret favourite undergarment of many men in the colder months. Cotton is used throughout, with the right elastane in the briefs, trunks, T-shirt and vest to still have a soft feel. Cotton waffle is used in the Henley and long-john, and a special finish on the 100% cotton pyjamas to ensure they retain their shape.
Briefs – £7.99
The collection is a first in a long- term partnership with H&M, which will seasonally develop with new styles, new fabrics and new patterns which will all follow the quality-focused blueprint of David’s new classics. We can’t wait to see the next!





Sue Crowe looking forward to this event, especially the cocktails!!
jaycee2 didnt know about this-im going to check it out,,I love vintage anything xoxooxthanks SB
Alison Grainger How gorgeous if the Malene Birger coat. I sooooooooo want it!!!
Jill Entecott What a great day we had on Saturday at Style Live! The fashion shows were fabulous, the VIP lounge a
Nikki Had a brilliant day yesterday - George is awesome! Can't wait for next year!!