Style Birmingham

Could we be any more excited?! Our hearts skipped a beat last year when we first heard Sonia Rykiel had teamed up with H&M … but now the launch of the collection is just weeks away, how will we contain ourselves!

The fabulous French designer unveils her high street collaboration on Saturday February 20, and Bullring’s H&M will be one of the fashion company’s stores to stock the collection. Expect to see Rykiel’s iconic knits alongside a range of accessories for women. And mini fashionistas need not miss out, as there will a girls line too (can you imagine how cute that’s going to be?).

The designs are expected to be bold and fun, representing Rykiel’s deeply Parisian spirit, while the key looks for SS10 are dominated with bold stripes and rhinestones. Prices start from £3.99 for children’s socks to £34.99 for a women’s fuchsia babydoll dress … hardly the kind of price tags we would usually associate with such an amazing design name.