Cult British make-up brand Illamasqua is calling all ladies to ‘ditch the drudgery and embrace the extraordinary’.

The rule-breaking professional make-up brand has launched a make-up amnesty. For a limited time only, you can exchange your existing make-up at the Selfridges concession and receive a 25% discount off any Illamasqua product in return. Honestly, it’s true!

Just take in any product from any brand and trade it in for any Illamasqua product. There is no minimum or maximum number of products you can exchange either, and they can even be empty, broken or smashed!

Now, stop reading this and get yourself down there ladies!