Style Birmingham » Selfridges

Selfridges

In celebration of Style Birmingham Live, Selfridges will host an array of inspired activity making it the ultimate destination for shoppers across the weekend.

See mannequins come alive, sample treats from the iconic Food Hall, have your designer purchases uniquely customised and enjoy live DJ sets from the city’s leading artists as Selfridges continues to offer customers the mix of retail theatre and world-leading service it is renowned for.

Fashion fixes will be available with experts from brands visiting the store to give customers the perfect one-on-one styling sessions, as well as National make-up artists divulging insider secrets and presenting the season’s hottest beauty products.

From fantastic fashion events to the ultimate in beauty pampering and live in-store entertainment, expect the unexpected at Selfridges Birmingham for Style Birmingham Live weekend.

Level 1, Food

Starbucks, 12-5pm
International coffee company Starbucks will be giving out delicious drink samples to customers to enjoy.

Krispy Kreme
American Doughnut company Krispy Kreme, will be giving away boxes of their original glazed doughnuts to lucky customers over the three days.

Level 2, Street

Music
A live DJ will be on Street all weekend creating a pumping atmosphere.

Style Wall
Birmingham’s best dressed over the three days will be photographed and their picture added to the Style Wall.

Fashion Parade
The mannequins on street will be coming to life, as on the hour every hour the models will begin an exclusive parade around the shop floor showcasing the best looks of the season.

Level 3, Menswear

Ralph Lauren, Saturday and Sunday, 12-5pm
Customers can get their very own personalization on a Ralph Lauren T shirt. For one weekend only an expert from Ralph Lauren will uniquely customize their purchases.

David Haye, Saturday, 5-6pm
David ‘The Hayemaker’ Haye currently stands as the hottest cruiserweight turned-heavyweight commodity since Evander ‘The Real Deal’ Holyfield will be in store to sign copies of his magazine.

Spirit tasting, all days, 12-5pm
A spirit bar will be located on level three that will offer customers the chance to sample some of the luxury spirits we stock in store

Biotherm, all days, 12-5pm
Biotherm Homme will be hosting a grooming station and offering customers the chance to relax and have a mini facial with their skin and body care made for men and formulated specifically for a mans skin to work ideally with its own unique biological needs.

Umberto Gianni, all days, 12-5pm
Umberto Gianni hair salon will be giving men the opportunity to have an exclusive cut throat shave at their pampering station.

Aussie Bum
Australian men’s brand who offer a fantastic range of underwear, swimwear and lounge wear will be offering an exclusive DVD when you purchase one or more items from Aussie Bum.

Level 3, Beauty

Jo Malone
World renowned fragrance brand Jo Maolne will be hosting Pear and Fresia Discovery Events. Guests will be treated to complimentary Champagne.

Estee Lauder
Estee Lauder will be hosting a Beautiful Eyes Polaroid Event: Customers will receive their make overs and will then have a Polaroid taken of them for 4 customer to take away. At home they can then recreate the look and upload onto facebook for a chance to win a years supply of ANR eyes and face. They will be offering with every purchase of ANR eye cream for customers to receive a 10-day sample of ANR serum. (While Stocks Last).

Armani
Luxury make up brand Armani will be hosting a night Shades Masterclass on counter, showing you how to create the perfect look.

Fake Bake
Fake Bake, the UK’s leading salon professional self tan and spray tan brand will offer customers a free fake tan with any purchase of a product.

Illamasqua
Illamasqua will exclusively launch their Art of Darkness range in store. Modelswill feature the new look and encourage customers to visit the counter. Illamasqua will also be offering a free Sophie pencil with every 3 pieces purchased between Friday-Sunday.

Juicy Couture
To launch their exclusive new fragrance, Peace Love and Juicy Couture, they will be taking the Bullring site on level three and creating their own fun retail theatre.

Naughty Alice
Worldwide exclusive fragrance launch activity tbc

Champagne makeovers
All counters will be offering a complimentary glass of champagne when customers receive a make over by a National Make up Artists.

Level 4

Tails
New cocktail brand Tails will be hosting a cocktail bar and offering customers the chance to try their exclusive cocktails.

Folli Follie
Folli Follie will be bringing in exclusive products from Greece and offering a special gift wrap service. They will offer exclusive GWP and do a prize draw.

Pandora
Charm favorites, Pandora will offer an exclusive engraving service for the weekend, for customers who purchase from the counter. Customers will also be treated to Champagne and chocolates on counter.

Shoe stories wall
The luxurious level four department will host the ultimate accessories weekend with the prestigious shoe wall. Customers will be invited to tell us their ultimate shoe stories and showcase them on the wall and the best story will win.

Wardrobe event, Saturday, 12-5pm
Brand representatives will be hosting wardrobing events and helping customers find that perfect outfit.

Hobbs, Saturday 2-5pm
Sandy Verdon, Creative Director from Hobbs will be a hosting an afternoon tea party. Customers will have the opportunity to get all their style questions ansered all while enjoying some refreshments.

Agent Provocateur
Agent Provocateur will be sending their experts to Selfridges Birmingham for the weekend to offer and expert fitting service.

Jazz singer
Level four will be treated to the sounds of a funky Jazz singer who will create the perfect atmosphere for the weekend.

Jo Malone
Jo Malone will take a site on level four to treat customers to complimentary hand and arms massages

YSL
YSL will host a traffic stopping station where customers will be sat in the director’s chair and introduced to the new Belle d’Opium. Autumn 2010 Radience Kit.