17/07 2009

JEAN GENIUS

Blog by Harvey Nichols Birmingham

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From its early days as hardy work wear to today’s designer offerings, denim has long been a firm favourite with cowboys and It Girls, and everyone in between.

Dating back to 1872 when Levi Strauss first took a popular European fabric and added a couple of metal rivets, jeans have become an undisputed icon of fashion. So much so that even John Galliano has described denim as the “most influential garment ever”.

Pair them with Jimmy Choos’ finest for a night on the town or with comfy trainers for a day slouching around the house, they are the take-anywhere clothes to dress up or dress down. From their right-hand twill to their ring-spun yarns, they are the one item in our wardrobes that transcend age, economic and style barriers.

Yet despite their popularity, how many of us know how to pick a pair that not only fits but more importantly flatters? To help you chose a pair of to-die-for jeans, follow this simply guide and you’ll be looking drop dread gorgeous in no time.

1 – The skinny: If you’re blessed with a model figure then there is just one look for you – skinny. Pin thin jeans remain a firm favourite again this season, but look out for added detailing like zips. If you’re not a perfect size 8 opt for a dark blue or black wash which will be the most flattering. You can also disguise a big bum and thighs with a belted tunic and wear heels to add height.

2 – The Boot-cut: The saviour for those of us who don’t possess the figure of an A-list celebrity. Despite all the fashion forecasts of the last few seasons, they remain very much de rigeur. As one of the most flattering shapes, the flared bottoms help balance out wide hips and thighs, and elongate the legs.

3 – The straight leg: Making a welcome return for the new season, a straight leg is universally flattering because regardless of your size it will make you appear taller. A number of the leading designers opt for this style because it is the most classic and long-lasting.

4 – The boyfriend: The newest addition to denim fashion is the boyfriend jeans – sexy, comfy and so wearable. Perfect for all shapes and size, they literally look like you borrowed them from your fella’s wardrobe and discovered they look better on you than him.

Pictured: The gorgeous boyfriend jeans from Sass & Bide, £190

If you need expert help with your wardrobe, why not visit the Harvey Nichols Personal Shopping department at The Mailbox store. The complimentary service is designed to take the legwork out of shopping. In a state-of-the-art, self-contained suite customers can relax while a dedicated team use their knowledge of fashion and style to edit a selection of clothes and accessories to your specifications. For appointments call on 0121 616 6008.

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